Taylor Swift is trying to get trademark “Swiftmas” and “1989”, the name of her collection, in the US. In a case it is the 25-year-old’s most recent endeavor to prevent others from utilizing expressions connected with her on stock.
“Swiftmas” is the word the vocalist’s fans use to depict the arbitrary demonstrations of graciousness she makes, for example, giving them startling presents.
Prior this year Swift connected to trademark some of her tune verses, for example, “this wiped out beat”. The pop star presented her solicitations to the US Patent and Trademark Office on 3 December. In her most recent offer, the artist has included the melody title “Clear Space” and verse “And I’ll compose your name” to the rundown of uses. The application for 1989 just applies to the date exhibited in a “stylised structure” – mimicking Swift’s collection spread.
She additionally needs to trademark the expression “A young lady named young lady” which is accounted for to be the title of an unpublished book. Her name, mark and initials have officially gotten trademark assurance.
Taylor Swift told BBC –
While she may well be granted protection for a stylised use of the number 1989 on her album and distinctive terms such as “Swiftmas”, it will be very difficult to completely monopolise a song lyric and prevent others from using it,” she said.
“To be granted trademark protection, brand owners need to prove a term or image is unique to their identity. 1989 as part of a stylised logo or script on Taylor Swift’s album cover is iconic and in that format, is easily recognisable as individual to her music. ‘Swiftmas’ is also a distinct term that she could achieve successful registration for as it is unique to her name and brand. On the other hand, her attempts to trademark song lyrics are no more than a publicity stunt.”
Taylor Swift at a glance
Singer-songwriter at taylorswift.com
Taylor Alison Swift is an American singer-songwriter and actress. Raised in Wyomissing, Pennsylvania, she moved to Nashville, Tennessee, at the age of 14 to pursue a career in country music.
Born: December 13, 1989 (age 25), Reading, Pennsylvania, United States
Courtesy: BBC and Wikipedia